The Ultimate MSP’s Sales Playbook

Selling and Scaling Human Risk Management

MSPs, the security conversation is changing. Are you leading it? Today’s clients aren’t just asking for training—they expect results. Human Risk Management (HRM) is how modern MSPs deliver measurable, business-aligned outcomes—and win more deals because of it.

Introducing the Ultimate MSP Sales Guide to Human Risk Management

This actionable playbook gives you the proven strategies, sales tools, and positioning frameworks you need to move beyond awareness training and sell HRM as a high-impact, revenue-driving solution.

What you’ll learn inside:

• How to turn human risk into recurring revenue with value-based packaging and positioning
• Discovery questions, objection-handling scripts, and outreach strategies that convert
• How to connect technical features to business outcomes clients care about
• Ways to stand out from other MSPs with a smarter, strategic HRM offering